Team — Aethova

Founders

Built by transformation veterans

Carlos Pimenta

Co-Founder & CEO

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25+ years turning transformation strategy into business outcomes. Carlos built and sold Macquarium to a global systems integrator, led digital experience practices serving Fortune 500 brands including Coca-Cola, Wells Fargo, and Deloitte, and co-founded the CX Talks conference series. He doesn't just advise on transformation — he's negotiated the acquisitions, closed the enterprise deals, and delivered the results.

Carlos is why BRIDGE solves problems executives actually have.

Career Highlights

CEO of Macquarium for 12 years — led growth and successful acquisition by Synoptek

President of Studiocom — secured sale to WPP, clients included Coca-Cola, Mattel, Activision

VP Digital Customer Experience at Synoptek — directed global DCX practice post-acquisition

Co-founded CX Talks conference series, expanded to multi-state footprint

Board Member, Customer Experience Professionals Association (CXPA) — 10+ years

Kim Siler

Co-Founder & Chief Product Officer

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20+ years turning emerging technology into enterprise standards. Kim helped define AT&T's first intranet, led global mobile strategy for Coca-Cola's 2012 London Olympics activation (winning Cannes Lions), and scaled Telesign's operations 300% through AI-driven innovation. She doesn't theorize about AI transformation — she architects and ships production systems that drive measurable business outcomes.

Kim is the reason BRIDGE works in production, not just in demos.

Career Highlights

Helped define AT&T's first intranet, adopted across 27+ carrier integrations at Cingular Wireless

Led global mobile strategy for 2012 London Olympics at Coca-Cola — Bronze Lion winner, Cannes Lions

Managed $14M digital budget for Coca-Cola Western Europe across 14 countries

Scaled enterprise operations 300% while cutting costs 40% at Telesign

Architected multi-agent AI systems with $2M+ projected annual savings

Personally trained 60+ senior/C-suite executives via AIReadyIn180 program

Advisory Board

Domain experts who saw the potential early

Five leaders across brand strategy, data privacy, cybersecurity, go-to-market, and transformation methodology — advising Aethova as we build the Execution Intelligence category.

Tom Daly

Flagship Methodology Creator & Board Advisor · Founder, The Transformation Guild

Led digital and marketing transformation at UPS, ING, and The Coca-Cola Company before founding The Transformation Guild. Creator of Four Currents, the founding methodology on BRIDGE, built from 5,386 validated survey responses. Keeps us grounded in how transformation really feels inside large organizations, not just how it looks in a deck.

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Dr. Michael J. Becker

CEO, Identity Praxis · Creator, Relational Technology Architecture

Creator of Relational Technology Architecture, unifying AI, self-sovereign identity, and personal knowledge management into trust-based relationship infrastructure. Advises Aethova on data privacy, AI governance, and trust-based technology design.

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Mack McKelvey

Founder & CEO, SalientMG

Founder and CEO of SalientMG, a strategic marketing firm built for early- and growth-stage technology companies. Has led GTM and executive visibility programs for Rovio, Verizon, and high-growth startups. Brings a GTM operator's lens to our category story and is collaborating to bring SalientMG's methodology onto BRIDGE.

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Carlos Alves

Cybersecurity, AI Governance & Data Protection

30+ years in enterprise risk, regulatory alignment, and security architecture, with both a law degree and a Master's in Computer Science. ISO 42001 AI auditor. Advises on BRIDGE's security architecture, DPA frameworks, and compliance posture. The reason we can talk about Execution Intelligence as a security and trust asset, not a compliance liability.

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Doug Busk

Corporate Marketing & Brand Narrative

VP Corporate Marketing at Teleport, with senior roles at The Coca-Cola Company, Google, and Emory University. Brings deep experience in corporate narrative, stakeholder communications, and crisis response. Makes sure Execution Intelligence shows up in a language executives can act on.

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The team behind BRIDGE

Built by transformation veterans

Domain experts who saw the potential early

See what surveys can't surface