Execution Intelligence for Mid-Market Transformation

See the gaps hiding in plain sight. Act before your competitors do.

Turn stakeholder assessments into prioritized execution plans — with confidence scores, owner assignments, and ROI math.

You get insights you can act on, while you're still in the building. That's Execution Intelligence for Mid-Market Transformation.

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Overview Assessments Methodologies
Online
1
Input
2
Diagnostics
3
Intelligence
4
Output
Flagship
Four Currents
Transformation readiness
AI Readiness
ARIS
Enterprise AI readiness
Behavioral
ASIM
Adoption prediction
Coming Soon
PEMA
Due diligence
📄
Acme_Industries_Assessment.csv
847 respondents · Ready to analyze
Overview Assessments Methodologies
Online
✓
Input
✓
Diagnostics
3
Intelligence
4
Output
Analyzing Acme Industries
Running BRIDGE Intelligence Engine...
✓ Four Currents diagnostic complete
✓ Cross-current alignment scored
✓ Pattern matching against 200+ cases
⟳ Generating strategic guidance...
Overview Assessments Methodologies
Online
✓
Input
✓
Diagnostics
3
Intelligence
4
Output
Acme Industries · Four Currents™ Assessment
Acme is attempting transformation at NASCENT readiness. This gap costs Acme $2.4M annually in transformation friction.
Estimated Annual Friction Tax
$2.4M
$7.2M over 3 years if unaddressed
Current State
OFF COURSE
Primary Gap
External People
Confidence
87%
Overview Assessments Methodologies
Online
✓
Input
✓
Diagnostics
✓
Intelligence
✓
Output
Strategic Recommendation
Acme Industries
Recommended Investment $450K · 18 months
Investment Thesis: Acme can capture $1.8M+ in annual value by addressing External People alignment before technology investment.
Months 1-6
Fix Foundation
$180K
Months 7-12
Scale What Works
$150K
Months 13-18
Transform
$120K
The Reality
75%

of transformations fail to meet their objectives.* Leaders bet millions on consultant opinions, generic frameworks, and dashboards that show the past — not the path forward.

* BCG, "Transformation: Delivering and Sustaining Breakthrough Performance"

"We're not aligned"

Your team says yes in meetings and no in execution. Belief gaps hide in plain sight until they become budget gaps.

"We found out too late"

By the time the dashboard shows red, you've already missed the intervention window. Now it costs 3× to fix.

"They're pulling ahead"

Your competitors aren't just automating — they're reimagining. The gap compounds every quarter you wait.

See It In Action

Real Output. Real Answers.

This is what BRIDGE produces. Your transformation data in, prioritized execution plan out.

Investment Thesis

Clear recommendation with ROI math, not vague advice. Every dollar justified with traceable logic.

Transformation Roadmap

Three horizons with specific budgets, owners, and milestones. Ready for the steering committee from day one.

Kill Switches

Early warning triggers that tell you when to pivot, pause, or double down. No more surprises.

Pattern Matching

Success and failure cases from similar transformations. Learn from others' expensive mistakes.

Glass Box AI

No black boxes. Click any number to see exactly how it was calculated — source data, methodology, assumptions. Audit-ready transparency.

Assessment Methodologies

Powered by Proven Diagnostics

BRIDGE supports modular diagnostic methodologies.
Use ours, or bring your own.

Flagship
Methodology by The Transformation Guild
Transformation Readiness
Measures belief, alignment, and cultural friction across 4 organizational dimensions before your strategy derails.
Comprehensive survey-based assessment
Four interdependent readiness dimensions
Cross-current gap analysis
Learn More
ARIS
Methodology by Aethova
Enterprise AI Readiness
Reveals the adoption, governance, and data gaps that cause AI rollout collapse before you invest.
7 interdependent readiness domains
Capability vs Confidence gap analysis
Maturity tier classification
Learn More
Behavioral
Methodology by Aethova
Execution Reality Check
Predicts whether your people will actually adopt — before you launch. Detects hidden resistance and the Say/Do Gap.
Behavioral Intention Score (BIS) prediction
Say/Do Gap analysis (intent vs action)
Manager-to-IC stress transfer mapping
Learn More
Coming Soon
Methodology by Aethova
Private Equity + Mergers & Acquisitions
Execution risk intelligence for post-merger integration and PE portfolio assessment. Quantifies transformation readiness before the deal closes.
Post-merger integration risk scoring
Portfolio company transformation readiness
Execution risk quantification
Learn More
⚙
Available Now
Bring Your Own
Have a proprietary framework? BRIDGE can work with your existing assessment data to generate execution intelligence.
+
Request Early Access
Jobs To Be Done
Uncover customer motivations and innovation opportunities.
*
Request Early Access
Competitive Intelligence
Map competitive landscape and strategic positioning.
○
Request Early Access
Change Management
Assess organizational change readiness and adoption pathways.

"Two hours with BRIDGE matched what our consultancy delivered — within 10%."

— Media Executive & Board Advisor

The Platform

BRIDGE™: What You Actually Get

Not another dashboard. A system that tells you what's wrong, why it matters, and what to do about it.

⚡

Answers before your next meeting

Upload your assessment data. Get a prioritized execution plan same day, not same quarter.

◐

Catch drift before it hits your P&L

Surface the stuff no one's measuring — belief gaps, execution misalignment, emerging risks.

⬡

Your methodology, amplified

Four Currents™, ARIS™, ASIM™, or your own framework. Works with the frameworks you already use.

▦

Presentable without cleanup

Objectives, strategies, measures, initiatives — with owners, timelines, and confidence scores. No PowerPoint surgery needed.

◉

Show your work

Every recommendation traces back to source data. No black boxes. Audit-ready.

⇄

Consultants optional

Use BRIDGE to make your consultants smarter — or replace the parts you don't need.

Who This Is For

Built for PE-backed mid-market companies where transformation can't wait

$100M–$500M revenue. PE-backed or preparing for exit. Too big for scrappy. Too lean for SAP.

BRIDGE is built for companies where:

  • Your last transformation took 18 months and you're not sure it worked
  • You've been quoted $250K for a consulting engagement you can't justify
  • Your board asks questions your dashboards can't answer
  • You're PE-backed or preparing for exit with real pressure to perform
75%
Transformation failure rate we exist to reverse
5 min vs 5–8 wks
Time to actionable insights
200–2K
Employee sweet spot
How It Works

From raw data to execution plan

1

Upload

Drop in your Four Currents™ assessment, employee survey, or any structured stakeholder data.

2

Configure

Choose your methodology. Set your risk thresholds. Define what success looks like.

3

Generate

BRIDGE scores every signal, surfaces belief gaps, and proposes sequenced interventions.

4

Execute

Get a plan ready for the steering committee — with owners, timelines, confidence scores, and ROI projections.

Why BRIDGE

Insights that move at business speed

AI-native architecture

Built from AI-first principles. Not a legacy tool with AI bolted on.

vs. traditional consulting with AI sprinkled on top

Learning system

Every engagement makes the model smarter. Your second transformation is faster than your first.

vs. starting from scratch every engagement

Receipts, not opinions

ROI math, confidence scores, success probability — all auditable, all transparent.

vs. consultant intuition and gut feel

Right-sized

Enterprise insights without the enterprise implementation. Live in weeks, not quarters.

vs. 18-month SAP rollouts or spreadsheet chaos

Living strategy

Not a point-in-time report. A system that updates as your organization changes.

vs. quarterly check-ins that age immediately

Your framework, your data

Methodology-agnostic. Bring your own or use ours. You own your insights.

vs. locked into one consultant's worldview

Leadership

Built by transformation veterans

Carlos Pimenta, Co-Founder & CEO of Aethova
Carlos Pimenta
Co-Founder & CEO
LinkedIn →

25+ years turning transformation strategy into business outcomes. Carlos built and sold Macquarium to a global systems integrator, led digital experience practices serving Fortune 500 brands including Coca-Cola, Wells Fargo, and Deloitte, and co-founded the CX Talks conference series. He doesn't just advise on transformation — he's negotiated the acquisitions, closed the enterprise deals, and delivered the results.

Carlos is why BRIDGE solves problems executives actually have.

Career Highlights
CEO of Macquarium for 12 years — led growth and successful acquisition by Synoptek
President of Studiocom — secured sale to WPP, clients included Coca-Cola, Mattel, Activision
VP Digital Customer Experience at Synoptek — directed global DCX practice post-acquisition
Co-founded CX Talks conference series, expanded to multi-state footprint
Board Member, Customer Experience Professionals Association (CXPA) — 10+ years
Kim Siler, Co-Founder & Chief Product Officer of Aethova
Kim Siler
Co-Founder & Chief Product Officer
LinkedIn →

20+ years turning emerging technology into enterprise standards. Kim helped define AT&T's first intranet, led global mobile strategy for Coca-Cola's 2012 London Olympics activation (winning Cannes Lions), and scaled Telesign's operations 300% through AI-driven innovation. She doesn't theorize about AI transformation — she architects and ships production systems that drive measurable business outcomes.

Kim is the reason BRIDGE works in production, not just in demos.

Career Highlights
Helped define AT&T's first intranet, adopted across 27+ carrier integrations at Cingular Wireless
Led global mobile strategy for 2012 London Olympics at Coca-Cola — Bronze Lion winner, Cannes Lions
Managed $14M digital budget for Coca-Cola Western Europe across 14 countries
Scaled enterprise operations 300% while cutting costs 40% at Telesign
Architected multi-agent AI systems with $2M+ projected annual savings
Personally trained 50+ senior/C-suite executives via AIReadyIn180 program
Get Started

See what surveys can't surface

Book a 30-minute demo. Bring your messiest transformation challenge. We'll show you what BRIDGE finds.

Book a Demo
Questions

Frequently Asked

Consultants give you a report and leave. BRIDGE gives you a living system. You turn qualitative assessments into quantified insights with confidence scores, owner assignments, and ROI math — same day instead of same quarter. And the system learns from every engagement, so your second transformation is faster than your first.

Any structured stakeholder assessment works — Four Currents™, employee surveys, 360 reviews, or custom diagnostics. Upload a CSV and BRIDGE handles the rest. No special formatting required. Most clients are running their first analysis within an hour of signing up.

There is no implementation. Upload your data, configure your methodology preferences, and generate your first execution plan. The entire process takes hours, not quarters. You get value on day one, not after a 6-month rollout.

Absolutely. BRIDGE is methodology-agnostic. Use Four Currents™, ARIS (AI Readiness), ASIM (Behavioral Intelligence), or bring your own framework. Works with the frameworks you already use — we're not here to replace your approach, we're here to amplify it.

Outcome-based pricing structured around the business question you need answered. Single assessments start at $8K — whether that's transformation readiness (Four Currents), AI readiness (ARIS), or adoption risk (ASIM). Multi-methodology packages and ongoing monitoring tiers are available for enterprises running multiple transformation programs. That's a fraction of traditional consulting — and you get results in minutes, not months. Book a demo to discuss pricing for your specific needs.