BRIDGE™ activates Four Currents™ to measure what dashboards miss — belief, alignment, and execution readiness.
-powered by the The Transformation Guild™ Four Currents™ methodology
Invisible risks. Predictable Failures. Preventable Losses
70% of Transformations Under Deliver – a number unchanged for a decade. By the time issues are visible, it can be costly to resolve. Success requires early warning and early action, not post-mortems.
60% of companies never monitor transformations adequately. Yet 90% of winners do. Misalignments silently drain millions while leadership stays in the dark.
Traditional check-ins miss blind spots. Drift builds between snapshots, making episodic consulting too slow to catch failure in time.
Enterprise diagnostics: Annual "complete physical" covering dozens of practices
Experience platforms: Daily sentiment tracking for general engagement
Project tools: Task tracking without transformation intelligence
Transformation-specific quarterly intelligence
Episodic depth for high-stakes moments
Predictive drift detection with proven methodology
The BRIDGE + Four Currents Difference: While comprehensive diagnostics provide annual snapshots and Experience platforms track daily sentiment, BRIDGE delivers quarterly transformation intelligence designed for one purpose: detecting and remediating drift before it becomes failure.
Most organizational health tools cast a wide net
We are laser-focused on the high-stakes moment of transformation
The BRIDGE + Four Currents Difference: While comprehensive diagnostics provide annual snapshots and Experience platforms track daily sentiment, BRIDGE™ delivers quarterly transformation intelligence designed for one purpose: detecting and remediating drift before it becomes failure.
From Intelligent assessments to Strategic Insights & Plans
Identify transformation drift before remediation becomes expensive with AI pattern recognition and historical analysis.
AI-enhanced Readiness Intelligence Report informed by the Four Currents insights provide executive-ready insights with confidence scores and remediation paths.
Three core assistants monitor drift, alignment, and initiative health with quarterly guidance and alerts.
Regular transformation check-ups maintain momentum with trend analysis and early warning indicators.
Platform intelligence improves with each engagement, building proprietary cross-client insight data.
Built on The Transformation Guild™'s Four Currents™ Framework – validated across enterprise transformation programs, demonstrating that a lack of alignment reliably predicts problems and significantly improves alignment confidence. [4]
Multi-section intelligence briefs and facilitator guides tailored to your transformation context
10-section executive report with Four Currents™ diagnostic, competitive intelligence, phased roadmap, and risk mitigation strategies.
13-section consultant companion with meeting scripts, validation prompts, objection handlers, and investment frameworks.
Want to see the full table of contents or discuss custom report formats?
Request Detailed PreviewFour Currents™ Belief Gaps
Assesses internal team confidence, leadership alignment, and whether your organization's people, processes, and technologies are coordinated with clear focus.
Evaluates confidence in external vendors and partners, measuring whether your organization receives clear and consistent value from external collaborators.
Measures confidence in return on investment for current priorities, tracking whether your organization is focused on the right priorities with measurable outcomes.
Analyzes confidence that your organization will be competitive going forward, measuring investment in long-term strategic bets like innovation, culture, and brand.
How perceptions of time, urgency, and momentum quietly undermine or accelerate change
The Four Currents™ methodology was created by Tom Daly, founder of The Transformation Guild™, to help organizations diagnose and correct the invisible forces that derail transformation — from belief erosion to cultural misalignment.
Today, Aethova partners with The Transformation Guild to operationalize Four Currents™ through BRIDGE™ — turning the methodology into AI-powered execution intelligence for faster, more confident transformation.
About the Creator: Tom Daly is a former exec at UPS, ING, and Coca-Cola; 2× Adweek Top 10 honoree; and Mobile Hall of Fame inductee. He leads The Transformation Guild's work on belief-driven transformation diagnostics.
The same methodology that powers BRIDGE™ has helped enterprise leaders surface misalignment, refocus execution, and rebuild confidence in their transformation bets.
Challenge: A newly appointed VP of Sustainability leader inherited ambitious goals without clear alignment or ROI visibility, risking momentum and stakeholder buy-in.
Result: 42% of respondents were unclear on how sustainability initiatives connected to their mission and vision. Only 27% felt confident in the sustainability investment ROI.
3 critical focus areas were targeted: embedding sustainability into core strategy, improving cross-departmental communication, and clarifying ROI
measures.
“The Four Currents provided me with critical insight into where gaps existed in our corporate alignment. The analysis resulted in a course correction around our sustainability strategy, securing cross-departmental alignment, and capturing additional budget allocation for implementation.”
Challenge: A newly appointed digital transformation leader had 90 days to set a modernization strategy but lacked the steering data to move confidently. They needed quantitative data to validate a qualitative SWOT analysis
Result: Exposed 50% of the workforce lacked confidence
3 prioritized areas were targeted:
Collaboration & Communication, Vendor/Partner Process Management, Innovation Readiness and Access to Technology. Leadership was equipped with data-backed, actionable roadmap for digital growth
“The Four Currents survey approach was valuable to myself and my organization. We were able to confirm our understanding of digital transformation in our enterprise and come away with actionable direction to expedite growth in this key area of our business.”
*Results shown are drawn from The Transformation Guild’s Four Currents™ enterprise assessments — the same methodology that powers BRIDGE™. Outcomes represent prior applications of the framework, not direct BRIDGE™ deployments, and are provided for illustrative purposes only.
Validate your organization's alignment and confidence signals before scaling transformation-wide. Fast, focused, and 100% creditable toward full deployment.
Questions about the pilot? View FAQs
Leaders with enterprise and mid-market experience in digital transformation — joined by The Transformation Guild, creators of the Four Currents™ methodology
Co-Founder & CEO, Aethova
Carlos has led professional-services and digital-agency teams delivering transformation for enterprise and mid-market organizations. At Aethova, he’s applying that experience to harness AI as a force for Intelligent Execution—helping companies accelerate growth and scale with confidence.
Co-Founder & Chief Product Officer, Aethova
Kim has led cross-functional teams delivering digital and operational transformation for enterprise and mid-market organizations. She builds AI-first systems that scale responsibly—powering intelligent execution for clients and within Aethova’s own operations.
Founder The Transformation Guild
Tom, is the inventor of the Four Currents™ methodology, and helps organizations bridge the human, cultural, and operational divides that derail transformation. He is a former executive at UPS, ING, and The Coca-Cola Company, a 2× Adweek Top 10 honoree and Mobile Hall of Fame inductee.
Request a demo, book an assessment, or start a conversation about transforming execution in your organization.